New, no mess, non-drip formula for easy to use at-home color application. The same great ColorSilk Hair Color loved by women now made even better with new trend shades and a new formula! ColorSilk Beautiful Color™ is the #1 brand in the USA*. The ammonia-free hair color delivers 100% gray coverage and salon-quality color and shine. Achieve rich, long lasting hair color at home! Hair is left silky, shiny, healthy and in better condition than before you colored it after each box. Revlon’s 3D Color Gel Technology™ delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension.