Go for a blonde so icy it burns! Try a sleeker, cooler and much less yellow version of platinum blonde. LIVE Men Lightener Ice Blonde 00B is a vegan, permanent, Blonde hair dye for brown-haired men who want to lighten their hair and give it a cool, sophisticated look.

Schwarzkopf LIVE Men Ice Blonde 00B Permanent Lightener 

• Cool blonde with striking shine 

• Up to 4 shades lighter 

• Helps to neutralise yellow undertones

• Leaves hair noticably smooth  

Recommended for light brown hair

• Use to pre-lighten hair 

Pack Contains:

• 1 tube live lightening cream 50ml 

• 1 applicator bottle with developer lotion 50ml 

• 1 satchet blonde booster ultra plus 20g 

• 1 satchet colour after treatment 22.5ml 

• 1 applicator tip 

• 1 pair of gloves 

• 1 instruction leaflet 

Colour results will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Not reconmmended for use on coloured hair. For long or thick hair we recommend using two packs.