L'Oreal Paris Feria Permanent Hair Color, 525 Purple Smoke, Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair colors from bright red, platinum blonde, rose gold, and metallic brown, to blue-black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris master colorists for bold, head-turning shades - no appointment necessary. Packaging may vary, what you receive may not be what is reflected on site.

L'Oreal Paris Feria Permanent Hair Color, 525 Purple Smoke

Never leaves hair dull or flat
Seals and smooths hair, never wrecks or ravages hair
Delivers trendy, edgy, shimmering, fashionable, and multi-tonal hair colors
Feria's prismatic color spectrum is custom-blended by L'Oreal Paris master colorists for bold, head-turning shades
Packaging may vary