Transform your look with bold, salon-inspired colour from the comfort of home using L'Oréal Paris Preference Vivids Permanent Gel Hair Dye Mocha 5.23. Specially developed for those who want intense, luminous colour expression, this premium permanent hair dye delivers shimmering, vivid colour results with long-lasting radiance. The powerful dye formula penetrates deep into the hair fibre, providing rich colour payoff that remains vibrant for up to 8 weeks.

This advanced colouring system also includes a luxurious Post Vivid Colour Conditioner enriched with UV filters and Vitamin E, designed to nourish hair, enhance shine and help maintain colour vibrancy. The easy-to-use at-home kit contains everything needed for a smooth application, allowing you to achieve professional looking results with confidence.

Key Features:

Permanent gel hair colour for intense luminous vivid shade.
High-intensity shimmering colour payoff.
Radiant colour lasts up to 8 weeks.
Helps achieve hair that appears up to 3× shinier.
Post-colour conditioner enriched with UV filters & Vitamin E for care and colour protection.
Complete home colouring kit with gloves and instructions.
Imported from United Kingdom. Made in Belgium for UK market.
Always read labels, directions and warnings before purchase or use of product. Patch / strand test is advised before use to avoid any chance of an allergic reaction, hypersensitivity or skin irritation. See more details in tabs below