L’Oréal Paris Preference Permanent Hair Dye offers a rich, ultra-intense color that lasts up to eight weeks with fade-defying vibrancy. Its advanced formula provides a lustrous, salon-quality shine from day one while ensuring up to 100% grey coverage for a flawless, radiant finish.

For the first time, Preference includes a Colour Extender, allowing you to refresh your hair's vibrancy and shine long after application. This innovative feature helps maintain a glamorous, fade-resistant look, keeping your hair looking fresh and full of life for weeks.

Key Features:

Provides up to 100% grey coverage with long-lasting, vibrant color.
Triple Care Colouring system includes Pro-Keratin and caring agents for nourishment.
Designed for a naturally flattering shade that complements all skin tones.
Triple Care Colour No Ammonia colouring crème, Gentle PH Shampoo, Lightweight Nourishing Mask
Imported from United Kingdom. Made in Belgium for UK market.

Always read labels, directions and warnings before purchase or use of product. Patch / strand test is advised before use to avoid any chance of an allergic reaction, hypersensitivity or skin irritation. See more details in tabs below