L'Oréal Paris Excellence Cool Creme in 5.11 Ultra Ash Light Brown is a permanent hair color that provides long-lasting, rich, and cool color with up to 100% gray coverage. It features a Triple Care Color Routine that includes a protective coloring cream with Pro-Keratin, a gentle pH violet shampoo to cleanse and reveal color, and an anti-brassiness purple mask to neutralize yellow and orange tones and add shine. The formula is designed to protect the hair fiber during coloring, leaving the hair smooth, strong, and replenished.
Key Features & Benefits
Ultra-Cool Ash Shade:
The 5.11 Ultra Ash Light Brown shade uses ultra-cool pigments and violet technology to prevent unwanted copper and brassy tones, ensuring a cool, vibrant result.
Pro-Keratin Enriched:
The coloring cream is enriched with Pro-Keratin and an active serum to protect hair during the coloring process, leaving it looking stronger and feeling smoother.
Triple Care Routine:
The system includes:
Cool Coloring Cream: Provides long-lasting, cool color and 100% gray coverage.
Gentle pH Purple Shampoo: Cleanses the scalp and hair, smoothing the hair and revealing its true color radiance.
Anti-Brassiness Purple Mask: This mask, used weekly, neutralizes unwanted yellow and orange tones, maintaining the cool hair color over time.
Scalp and Hair Protection:
The formula is designed to be gentle on the scalp and protect the hair fiber, ensuring a comfortable and nourishing coloring experience.
How to Use
Preparation:
Always perform a patch test 48 hours before use, even if you've used hair color before. Wear gloves and cover your shoulders with a towel.
Mixing:
Mix the contents of the coloring cream tube with the oxidizing milk in the applicator bottle.
Application:
Apply the mixture to dry hair, following the instructions in the leaflet.
Rinsing & Post-Color Care:
After the recommended development time, rinse thoroughly and use the gentle pH purple shampoo. Follow with the anti-brassiness purple mask.
Weekly Maintenance:
Use the purple mask weekly to maintain the cool color and prevent brassiness.