L'Oreal Paris Superior Preference Permanent Hair Color 5 Medium Brown

Product Details

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no-drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.

Infused with a high concentration of dyes, L'Oréal Préférence hair colour helps maintain your hair's vibrant hue. Its precision ensures even coverage from root to tip, resulting in a flawless finish every time. Its formula is enriched with a unique blend of conditioning agents that leave your hair feeling silky smooth. 

With added luminosity and multi-tonal reflections, L'Oréal Préférence hair colour shades are ideal for enhancing natural colour tones or achieving a bold new look. Designed for durability and shine, this hair colour gel elevates your style with sophistication and ease.

Use our Virtual Try-on tool to preview our Préférence collection of vibrant hair colours ranging from light to dark shades and find the right colour for you. For a long lasting look, add our L’Oréal Paris Colour Protect Conditioner to your routine, featuring a colour seal elixir to lock your new shade into the hair fibre, plus deep nourishment for a healthy finish.

Benefits:

- Ultra-endurance permanent hair colour

- Unique oil in gel formula which perfectly coats on the hair

- Available in 18 sophisticated and highly-nuanced shades

- Up to 100% grey coverage hair colour**

- Contains high-performance colourants for superior coverage

- Works on all hair types and textures

* Consumer test except for copper/red shades.

** Instrumental tests on grey hair swatches before and after using Préférence.

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We do not sell fake or counterfit products.