Schwarzkopf Live Urban Metallics U69 Amethyst Chrome Permanent Hair Color

If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your permanent crown! LIVE Urban Metallics Amethyst Chrome U69 makes it possible by helping dark blonde or brown hair achieve the amethyst hair colour they desire. Plus, it's completely vegan and includes a coconut oil-based, bleach-resistant shine enhancer to leave you with hair that looks as great as your principles.

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